PENGARUH PEMBAYARAN COD (CASH ON DELIVERY) TERHADAP MINAT BELI REMAJA PADA E-COMMERCE SHOPEE DI DESA PURBA BARINGIN KECAMATAN PAKKAT KABUPATEN HUMBANG HASUNDUTAN

Abstract

This study aims to determine the extent to which the Cash on Delivery (COD) payment method influences teenagers’ purchase intention on e-commerce platforms in Purba Baringin Village, Pakkat District, Humbang Hasundutan Regency. The data analysis methods applied include validity testing, reliability testing, simple linear regression analysis, coefficient of determination (R²), and t-test (hypothesis testing). The study involved 64 respondents.The results show that the correlation coefficient (r_calculated) of the COD payment variable (X) is 0.699, which is greater than r_table (0.246). This indicates a strong, positive, and significant relationship between the COD payment method (X) and teenagers’ purchase intention (Y). The coefficient of determination (R²) is 0.489, meaning that the COD payment variable explains 48.9% of the variation in teenagers’ purchase intention, while the remaining 51.1% is influenced by other factors outside this study. The simple linear regression analysis produced the equation Y = 8.008 + 0.352X, which implies that if the COD payment method (X) does not change (X = 0), the teenagers’ purchase intention (Y) is at 8.008. Each one-unit increase in COD payment contributes to an increase of 0.352 in purchase intention. The t-test results show that t_calculated = 7.007 > t_table = 1.669, confirming that the COD payment method has a positive and significant effect on teenagers’ purchase intention in Purba Baringin Village, Pakkat District, Humbang Hasundutan Regency. Therefore, the research hypothesis is accepted, namely that the COD payment method positively and significantly influences teenagers’ purchase intention on e-commerce..