STRATEGI PEMBERDAYAAN MASYARAKAT LOKAL DESA PEARUNG UNTUK MENDUKUNG WISATA GEOSITE SIPINCUR KABUPATEN HUMBANG HASUNDUTAN

Abstract

This study aims to analyze the empowerment strategies of the local community of Pearung Village in supporting the development of Sipincur Geosite tourism in Humbang Hasundutan Regency. The research method used a qualitative approach with interviews, observation, and documentation. Data analysis was conducted using a SWOT matrix. The results showed that training and mentoring increased the capacity of MSMEs and art studios, but were not evenly distributed to cleaning and parking staff. Community participation in tourism planning is still limited, while local institutions contribute positively but not optimally. Cultural and environmental preservation is progressing well, supported by collaboration between the government and the community. The main challenges are limited facilities, lack of ongoing training, and weak coordination. Effective strategies need to include equitable distribution of training, institutional strengthening, increased community involvement, and cross-sector collaboration. This research is expected to be a reference for the development of sustainable community-based tourism in Sipincur Geosite.