PENGARUH PENGGUNAAN TEKNOLOGI ARTIFICIAL INTELLIGENCE (AI) TERHADAP PRESTASI AKADEMIK MAHASISWA DI FAKULTAS EKONOMI UNIVERSITAS SISINGAMANGARAJA XII TAPANULI

Abstract

This study investigates the effect of Artificial Intelligence (AI) technology utilization on students’ academic achievement at the Faculty of Economics, Sisingamangaraja XII Tapanuli University (UNITA), located in Pariksabungan Village, Siborongborong District, North Tapanuli Regency. The analytical methods applied include simple correlation analysis, coefficient of determination (R²), simple linear regression analysis, and hypothesis testing using the t-test. The research population consisted of 64 students from the Faculty of Economics at UNITA. The findings reveal that the correlation coefficient (r = 0.745) exceeds the critical value (r_table = 0.246), indicating a significant positive relationship between AI technology utilization and students’ academic achievement. Based on correlation coefficient interpretation guidelines, this value is categorized as moderate. Furthermore, the coefficient of determination (R²) is 0.555, suggesting that 55.5% of the variance in academic achievement is explained by AI technology utilization, while the remaining 44.5% is attributed to other factors not examined in this study. The simple linear regression analysis produced the equation Y = 5.199 + 0.780X, implying that when AI technology utilization is absent (X = 0), students’ academic achievement is 5.199. Moreover, each one-unit increase in AI technology utilization contributes to an increase of 0.780 in academic achievement. The hypothesis testing results show that the calculated t-value (t = 8.790) is greater than the critical t-value (t_table = 1.999), confirming that AI technology utilization has a significant and positive effect on students’ academic achievement. Consequently, the research hypothesis is accepted, affirming that the use of Artificial Intelligence technology significantly enhances the academic performance of students in the Faculty of Economics at UNITA..