PENGARUH HARGA DAN FASILITAS TERHDAP KEPUTUSAN MENGINAP PADA ON YOUR OWN (OYO) ROOMS RAP HOTEL BALIGE

Abstract

The population in this study is data on the total number of guests staying at the Rap Hotel Balige and the sample was 98 people using the Slovin formula. This data was processed using the SPSS 20.0 program.The relationship between price (X1) and the decision to stay (Y) is rcount 0.443 > rtable 0.199. Guidelines for interpreting the correlation coefficient, that 0.40 - 0.599 level of correlation relationship is in the quite strong category. The facility variable (X2) on the decision to stay (Y) is rcount 0.541 > r table 0.199 guideline for interpreting the correlation coefficient, that 0.40 - 0.599 level of correlation relationship is in the quite strong category. R Square (R2) is 0.249 (24.9%) this figure implies that the variables Price (X1) and Facilities (X2) simultaneously (together) influence the variable Decision to Stay (Y) by 24.9%. Meanwhile, the remainder (100% - 24.9% = 75.1%) is influenced by other variables outside this regression equation or the variables studied. The result of the regression value is Y = 14.769 + 0.238X1 + 0.148X2 which will increase by 14.769. The significance of the correlation between the Price Variable (X1) and the Decision to Stay (Y) is 0.006. Then this value is compared with the ttable value with an error level of 5% df = 96. The tcount value is 2.784 > ttable 1.984. It can be concluded that there is a positive and significant influence between Price (X1) on the Decision to Stay (Y) at Rap Hotel Balige so the research hypothesis is accepted . The significance of the correlation between the Facility Variable (X2) and the Decision to Stay (Y) is 0.011. Then this value is compared with the t-table value with an error level of 5% df= 96. The tcount value is 2.601> ttable 1.984. It can be concluded that there is a positive and significant influence between Facilities (X2) on the Decision to Stay (Y) at Rap Hotel Balige, so the hypothesis research is accepted. Fcount obtained is 15.787. Next, the F table is consulted based on dk numerator = k and dk denominator = (n-k-1) and the specified error level, if the error level is 5% dk = 95. Then we obtain F table 3.092 so it can be stated that Price and Facilities together have an effect significant impact on the decision to stay at Rap Hotel Balige, then this research hypothesis is accepted”.