PENGARUH KETEPATAN WAKTU PENGIRIMAN TERHADAP KEPUASAN KONSUMEN DI PT. POS INDONESIA CABANG TARUTUNG
Keywords:
Timeliness of Delivery, Customer SatisfactionAbstract
This research aims to determine the effect of timely delivery on consumer satisfaction at PT. Pos Indonesia Tarutung Branch. The sample in this research is consumers at PT. Pos Indonesia Tarutung Branch, numbering 100 people. The data collection tools used were observation, interviews and questionnaires. To calculate the closeness of the relationship between variables using a simple correlation coefficient, the results obtained show that Timeliness of Delivery (X) to Consumer Satisfaction (Y) of 0.778 is in the strong category, The coefficient of determination (R2) value was 0.606. This means that the independent variable, namely Timeliness of Delivery, is able to explain the dependent variable, namely Consumer Satisfaction, of 0.606 or 60%. The remaining 40% is influenced by other variables not discussed in this research. The regression obtained is Y = 6,655 + 1.147 (X). It can be concluded that the b value of 1,147 means that every change in variable X, namely Timeliness of Delivery, will be balanced by a change in variable Y, namely Consumer Satisfaction. Because the b value is positive (1.147), every increase in Delivery Time Accuracy will be offset by an increase in Customer Satisfaction at PT. Pos Indonesia Tarutung Branch. If variable X (Communication) increases by 1 then variable Y (Community Satisfaction) will increase by 1.147. In accordance with the results obtained, namely (6.670) > t table (1.660), then Ho is rejected and Ha is accepted or in other words there is a significant influence between Timeliness of Delivery on Customer Satisfaction at PT. Pos Indonesia Tarutung Branch.