ANALISI PERKEMBANGAN USAHA MIKRO KECIL DAN MENENGAH (UMKM) DI KALANGAN MILENIAL DI KOTA BALIGE KABUPATEN TOBA

Authors

  • Rodo R.N Lumbantoruan Fakultas Ekonomi, Universitas Sisingamangaraja XII Tapanuli
  • Niarita Bukit Fakultas Ekonomi, Universitas Sisingamangaraja XII Tapanuli
  • Nurlinawati Simanjuntak Fakultas Ekonomi, Universitas Sisingamangaraja XII Tapanuli

Keywords:

UMKM, Millenials

Abstract

This research aims to find out and analyze the development of Micro, Small and Medium Enterprises (UMKM) in Balige City, especially the perpetrators who are Millennials. This type of research is qualitative research. The population of this research is Millennials in Micro, Small and Medium Enterprises (UMKM), totaling 10 people. The data collection technique was carried out by asking several questions to respondents through direct interviews and documentation to obtain data about the development of UMKM businesses in the city of Balige, Toba Regency. From the research results, researchers found that there were differences in the increase in sales turnover of millennials. The difference in the increase in sales turnover is influenced by the differences in strategies used by respondents in running their businesses.

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Published

2024-06-24

How to Cite

Rodo R.N Lumbantoruan, Niarita Bukit, & Nurlinawati Simanjuntak. (2024). ANALISI PERKEMBANGAN USAHA MIKRO KECIL DAN MENENGAH (UMKM) DI KALANGAN MILENIAL DI KOTA BALIGE KABUPATEN TOBA. ECOJURNAL - Jurnal Ekonomi & Manajemen, 3(1), 47–56. Retrieved from http://ecojurnal.usxiitapanuli.ac.id/index.php/ej/article/view/61

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