PENGARUH PRODUK ASURANSI TERHADAP MINAT BELI MASYARAKAT MENJADI NASABAH PT. ALLIANZ LIFE INDONESIA KECAMATAN DOLOKSANGGUL KABUPATEN HUMBANG HASUNDUTAN

Abstract

The research was conducted at the Office of PT. Allianz Life IndonesiaThe Influence of Insurance Products on People's Buying Interest to Become a Customer of PT. Allianz Life Indonesia, Doloksanggul District, Humbang Hasundutan Regency. The data analysis method used is a simple correlation analysis method, simple linear regression analysis and t test. The sample in this study were 96 customers in the Doloksanggul KPM Siantar area. From the results using the SPSS (Statistical Package for Social Science) program for windows version 25.0. Then the value is compared with the table with an error rate of 5% df = n-2 = 94. The table value is 2,570. Then the tcount is 7,524. In accordance with the test requirements that tcount 7.524 > ttable 2.570. This means that the Insurance Product variable (X) has a positive and significant influence on Purchase Interest (Y) at PT. Allianz Life Indonesia, Doloksanggul District, Humbang Hasundutan Regency. Thus, Ha is declared accepted and H0 is rejected. Based on the results of the discussion, it is obtained that Y = 16.871 + 0.032 X, where the value of a = Constant is 16.871, meaning that if the Insurance Product (X) is 0 then Purchase Interest (Y) is 16.871. This shows that what affects Purchase Interest (Y) is Insurance Products (X). then the value of b = Coefficient of the direction of regression of the insurance product variable (X) means that if the insurance product (X) increases, it will be offset by a change in buying interest (Y) of 0.032. And the significance value of the variable is 7.524. In accordance with the test requirements that tcount 7,524 > ttable2,570. This means that the Insurance Product variable (X) has a positive and significant influence on Purchase Interest (Y) at PT. Allianz Life Indonesia, Doloksanggul District, Humbang Hasundutan Regency. Thus, Ha is declared accepted and H0 is rejected.