PENGARUH KEPERCAYAAN DAN PERSEPSI RISIKO TERHADAP MINAT BELI PAKAIAN ONLINE SHOPEE
Keywords:
Trust, Risk Perception and Buying Interest.Abstract
This study aims to determine the effect of trust and risk perception on the interest in buying clothes online shopee (Case Study in Class 2017 Students, Faculty of Economics, Department of Management, Sisingamangaraja XII Tapanuli University). The data analysis method used was multiple correlation analysis, determination r^2 analysis, multiple linear regression, t test and F test. The population in this study were students of the Faculty of Economics, Management Study Program, Sisingamangaraja XII University Tapanuli as many as 72 people. Trust has a positive and significant effect on the interest in buying Shopee's online clothes (Case Study of 2017 Students at the Faculty of Economics, Department of Management, Sisingamangaraja XII University Tapanuli). This is evidenced by the value of tcount greater than ttable (5.937 > 1.669), and a significant value of 0.000 (significant 0.05). According to the test criteria, the hypothesis is accepted. Perception of risk has a positive and significant effect on buying interest in buying Shopee online clothes (Case Study of 2017 Students, Faculty of Economics, Department of Management, Sisingamangaraja XII University Tapanuli). This is evidenced by the value of tcount greater than ttable (1.366 < 1.669), and a significant value of 0.000 (significant 0.05). According to the test criteria, the hypothesis is rejected. The value of rcount for the Confidence variable (X1) is 0.400 with a sig value. 0.000. This means that the level of relationship between trust and buying interest is positive and significant. It will also produce the same results when compared with rtable with rcount (df= n-2 = 64, = 0.05, namely: 0.400). Thus, rcount > rtable the result is the same that the level of the relationship is positive and significant. Thus rcount (0.400) > rtable (0.315). Based on table 3.3 guidelines for interpretation of the correlation coefficient, the coefficient found at 0.400 is categorized as strong enough. So it can be concluded that trust has a positive and significant influence with a fairly strong category on buying interest. The multiple regression equation is obtained as follows: Y = 4.433 + 0.837X1 + 0.238X2