PENGARUH PROMOSI POST PAYMENT (POSPAY) TERHADAP MINAT KONSUMEN DALAM MENGGUNAKAN LAYANAN POS PADA PT. POS INDONESIA (PERSERO) CABANG BALIGE

Abstract

This research is motivated by the low level of public interest in using the pospay application due to the lack of information received by the community. The purpose of this research is to determine the influence of post-payment (pospay) promotion on consumer interest in using postal services at PT. Pos Indonesia (Persero), Balige Branch. The number of samples is 56 respondents who are pospay users, and the sampling technique used is accidental sampling. The research design used is quantitative research. Data processing and analysis methods include validity and reliability tests, correlation coefficients, determination, and t_tests. The research results and discussions show that the correlation coefficient value is 0.737, with a comparison between r (0.737) > r_table (0.2221), it can be concluded that there is a positive relationship between Pospay Promotion (X) and Consumer Interest in using postal services (Y) at PT. Pos Indonesia (Persero), Balige Branch. Based on Table 3.3, Guidelines for Interpreting Correlation Coefficients, the coefficient found is 0.737, which falls into the strong category. Therefore, there is a strong relationship between Pospay Promotion (X) and Consumer Interest in using postal services (Y) at PT. Pos Indonesia (Persero), Balige Branch. This indicates that 54.3% of Consumer Interest in using postal services (Y) at PT. Pos Indonesia (Persero), Balige Branch is influenced by Pospay Promotion (X), while the remaining 45.7% is influenced by other factors not discussed in this research. The regression equation is Y = 4.915 + 0.856. The above regression equation can be explained that if Pospay Promotion or X = 0, then the value of Consumer Interest in using postal services or Y will increase by 4.915. The t-value is 8.006. Then this value is compared with the t-table with a 5% error level, df = n-2 = 54 (N = 56). The test results show that the t_value (8,006) > t_table (1,297), it can be concluded that Pospay Promotion (X) has a positive and significant effect on Consumer Interest in using postal services (Y) at PT. Pos Indonesia (Persero), Balige Branch, so the research hypothesis is accepted.